Ferrari World
The Brief
When the Abu Dhabi government purchased a shareholding in Ferrari, Aldar the state property developer, retained us to advise on the potential of developing a visitor destination based around the brand.
Key Tasks
We prepared an outline concept and market /feasibility appraisal for Aldar & Ferrari which included Ferrari theme park, water park, hotels and retail outlets.
The Result
Ferrari theme park opened October 2010
Water park opened December 2012
- Location: Abu Dhabi
- Year: 2010
