The Visitor Attraction Company

The Brief

We were commissioned to consider the feasibility of a 400 foot high art sculpture proposed by the Mayor of London and designed by Anish Kapoor

Key Tasks

We prepared business and operation plans that helped secure the sponsorship funding for ArcelorMittal.

We advised on all operational aspects of the Orbit project including operator procurement

We developed the commercial design overlay including costing, programme and procurement strategies

The Result

130,000 people paid to enjoy the view during the 5 weeks of the Games and Orbit will re-open to the public next spring.